The China Market
From million-dollar trophy homes to more modest condominiums, Chinese buyers are the fastest-growing segment of global property buyers. By 2020, Chinese overseas property transactions are predicted to hit US$220 billion.
In the past few years, Chinese buyers have started to make their presence felt on the global property market, snapping up everything from luxurious homes and vineyards, to more modest condominiums and investment opportunities. For many Chinese, global property investment is an emerging opportunity which until recently was out of reach.
Second only to the US in terms of international buying power, Chinese buyers represent a tremendous new market opportunity for property sellers around the world. Yet, new opportunity brings new challenges in reaching, communicating and engaging this new market.